Suzuki declares 2019 the year of the Swift
Suzuki South Africa has pronounced 2019 the Year of the Swift, after it won the
hotly contested Budget Car category in the Cars.co.za Consumer Awards powered
The Swift won the category against smaller A-segment and Sub-B segment
vehicles with a compelling combination of style, safety and affordability. The lastmentioned was highlighted at the awards because Suzuki has kept prices virtually
unchanged since the new Swift was launched in June last year.
“Cars.co.za Consumer Awards have a very strict cap of R200 000 for vehicles
to be considered for the best budget car in South Africa. Suzuki has won this
category for three years running, but with different vehicles, underlining our focus
on providing good value for money,” says André Venter, divisional manager for
sales and marketing at Suzuki Auto South Africa.
Suzuki made waves when the Celerio 1.0 GL won the Budget Car category in 2016.
It was followed by the Suzuki Ignis 1.2 GL in 2017 and this year by the Swift 1.2 GL.
All three vehicles offer, according to judges and the public, great value for money
and low long-term cost of ownership.
Cars.co.za Consumer Awards trophy adds to the Suzuki Swift’s evergrowing list of accolades and awards. Shortly after its global introduction, the Swift
was voted Japan’s Car of the Year. India recently voted for it as its Car of the Year
and this year it is also a finalist, alongside the new Jimny, for the South African Car
of the Year trophy.
The Swift was also voted the runner-up in the 2018 World Car of the Year
competition and it is a finalist in several other national and regional competitions.
“Every award or honourable mention is highly appreciated, but even more when it
is given by the public, like in the Cars.co.za Consumer Awards powered by
WesBank,” says Venter.
Cars.co.za Consumer Awards collate the feedback from thousands of
motorists and a round of professional judging to select the winners. They then use
the consumer feedback exclusively to choose South Africa’s favourite brand for
their Brand of the Year Award. South Africa voted Suzuki car of the year in
2016 and 2017, and this year came a very close second to Toyota.
For 2019, Suzuki is planning more exciting news for the Swift with the introduction
of the exciting new Swift Sport.
The Swift Sport will introduce Suzuki’s acclaimed Boosterjet engines to South
Africa with a 1.4 litre Boosterjet turbo-petrol engine capable of 103 kW and a racy
230 Nm of torque.
“The Swift Sport will have all the ingredients of a driver-focused hot hatch. With a
curb weight of 970 kg and 103 kW on tap, it offers a great power to weight ratio.
Add to this a short-throw gearbox, uprated suspension and direct steering and you
have a true hot hatch, fit to carry the Swift Sport badge,” says Venter.
MORE ON SA’s FASTEST GROWING BRAND
Suzuki is South Africa’s fastest growing volume vehicle brand and a multiple
recipient of the Brand of the Year award, as awarded at the Cars.co.za Consumer
Awards, powered by WesBank. In support of its growing client base, this Japanese
compact vehicle specialist is continuing to open new dealerships, including
franchise dealers in rural areas across South Africa. The all-new Suzuki Swift and
Suzuki Jimny have been selected as finalists in the AutoTrader South African Car of
the Year competition.